In the past decade, banks have applied a vast array of strategies to attract new customers—free checking, high interest savings, low interest mortgage, cash deposits, and product give-a-ways. Many offers were bundles with credit, either in the form of a new credit line or in the form of low interest on transferred credit balances.
The purpose is to attract new customers who bring new account balances. Although successful in attracting new customers, those customers usually brought small balances. It didn’t matter if each account’s balance was small. The sum of these small account balances would be a very large amount. This new amount could be leveraged into loans and hence profits. – Download our whitepaper today!
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