Consumers demand – no, expect – marketers to deliver highly relevant communications. Yet, daily headlines about security and privacy keep them on guard about use of their personal information. How do you reconcile the personalization privacy paradox?
Guest speaker, Forrester Research, Inc.’s Fatemeh Khatibloo and Bryan Throckmorton of Acxiom will offer fresh findings on customer expectations regarding privacy and examples of how companies are building transparency and trust – and differentiating themselves – with preference centers that put more control in the hands of customers.
On Demand Webinar Speakers
Fatemeh Khatibloo, Senior Analyst serving Customer Insights Professionals at Forrester Research
Bryan Throckmorton, Acxiom Global Vice President - Consulting, Analytics & Digital Impact