Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need to choose your products or services? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content in your marketing mix to attract, acquire and engage engineers and technical professionals.
Content marketing provides a valuable opportunity to position your company as an expert, build trust and introduce new products and services to a wider audience via webinars, technical articles, social media and more. In this white paper you will learn:
- Which content appeals most to engineers and technical professionals
- How to provide info for specific points in the buying cycle
- How and where successful industrial suppliers effectively use content marketing
You’ll also explore challenges such as:
- Producing enough of the right content
- Repurposing content across multiple channels
- Budgeting for content
Content Marketing for Industrial Marketers will teach you how content marketing can complement your current marketing strategy. Use it for helpful recommendations to construct an effective plan and deliver the resources that can ultimately make it easier to sell your products and services and drive revenue.