Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users.
Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky.
In this guide, you’ll learn:
The eight engagement metrics you should be measuring for app success, including why they’re critical and what insights you gain from them
Statistics around user behavior today and how it impacts app performance
How to get started in structuring your analytics and running targeted marketing campaigns in five easy steps
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