Every marketer knows that consumers rarely convert after seeing just one ad in a single channel. That’s why today’s marketing professionals launch multi-channel initiatives to drive prospects into all stages of the sales funnel. But all too often, those efforts are siloed, and each channel has its own system to track and report on results. Download this whitepaper to learn how marketers can gain real-time insight into their marketing initiatives by leveraging a centralized omni-channel analytics platform.
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