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Customer service: Exploit the value of content to drive service quality and customer satisfaction

Published By: IBM
IBM
Published:  Oct 22, 2014
Length:  20 pages

Great service is delivered one customer at a time and improving interactions across all channels means truly understanding customer wants and needs. Massive amounts of unstructured data exist in your organization and can deliver customer insight that is specific, relevant and actionable. Learn how to harness that data to provide great customer service.



Tagscustomer service, service quality, customer satisfaction, content management