The world of marketing and selling to B2B technology buyers has changed. Where a buyer once engaged with various sellers to learn about their products and services, social media and online interactions now guide their purchasing decisions, and they’re halfway through that decision-making process before they even speak to sales. So what’s a B2B marketer to do? Download the Modern Guide to B2B Marketing to learn how you can:
Develop a buyer-centric marketing strategy
Work with sales to ensure no qualified lead gets left behind
Create and distribute content for every stage of the purchasing process
Select and deploy technology that makes it possible to stay in touch at every step of the journey
Demonstrate how investments in marketing can be tied to revenue
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