Trusted News for Credit Union Leaders • April 21, 2019
Credit Union Times Digital Edition
What you'll be able to tell your boss after reading this:
Three of every four marketers are using programmatic today.
Targeting and performance are key drivers of adoption today, competitive dynamics less so.
Measurement of results, data integration, site quality, brand safety, and resource limits top issues inhibiting programmatic today.
How programmatic is managed today varies immensely.
Programmatic is forcing organizations to reallocate their resources.
Tactical issues such as transparency, fraud, availability of quality inventory, cost, and ROI are keeping marketers up at night.
Programmatic spend will continue to grow for the foreseeable future.
Programmatic is more than display.
Predatory Lending Relief From Detroit CU
ABA Vows to Sink JOBS Bill if MBL Hike Included
Serving After the Storm
Mobility Matters â€“ Tracking the Mobile Banking Revolution: Online Only
Geezeo Adds PFM Clients, Creates New Division
Cardtronics Deploying Super-Small NCR ATM
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.
Subscribe • Advertise