> Chango > The Programmatic Pulse

The Programmatic Pulse

Published By: Chango
Published:  Nov 10, 2014
Length:  17 pages


What you'll be able to tell your boss after reading this:

  • Three of every four marketers are using programmatic today.

  • Targeting and performance are key drivers of adoption today, competitive dynamics less so.

  • Measurement of results, data integration, site quality, brand safety, and resource limits top issues inhibiting programmatic today.

  • How programmatic is managed today varies immensely.

  • Programmatic is forcing organizations to reallocate their resources.

  • Tactical issues such as transparency, fraud, availability of quality inventory, cost, and ROI are keeping marketers up at night.

  • Programmatic spend will continue to grow for the foreseeable future.

  • Programmatic is more than display.

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