> BI WORLDWIDE > Get More Than Your Fair Share of Attention in Your Channel

Get More Than Your Fair Share of Attention in Your Channel

Published By: BI WORLDWIDE
BI WORLDWIDE
Published:  Dec 22, 2014
Length:  2 pages

As a manufacturer, your uncontrolled distribution channel has a lot of places to focus their attention. So how do you break through the clutter? Reward and recognition programs have long been used to engage channel partners and align their activities with manufacturers’ goals. Applying behavioral economics to your program design will drive extra focus and effort. Learn ten best practices to follow when designing your next channel reward and recognition program.



Tagscustomer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty, customer incentive programs, customer loyalty program, customer marketing