Mobile is more than likely a part of your marketing mix, but chances are, you havenít defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
Read the report to see why mobile analytics solutions, like Adobe Analytics, are worth the investment and to learn steps to:
Master mobile measurement basics
Grow in to advanced performance management techniques
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