Social media allows consumers to be empowered in a brand new way, forcing organizations to change the way they traditionally do business. With unprecedented access to unstructured and structured data, companies have more information about the customerís entire lifecycle than ever before.
To gain a better understanding of some of the forces affecting the role of the CMO, Oracle conducted a number of interviews with marketing and IT leaders representing industries that include Consumer Goods, Retail, Financial Services, Healthcare, Travel, Hospitality and more.
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