Mobility is rapidly changing the core dynamics of customer/company relationships. As customers grow their adoption and use of mobile devices, CMOs are increasingly incorporating mobile touch-points within the marketing channel mix.
This paper provides information on the business benefits of incorporating mobile within marketing programs and how companies maximize results from this endeavor through use of analytical tools such as business intelligence and multi-channel analytics.
Download to find out more about new trends and business value due to the rise of Mobile.
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