This report shows the key insights of Digital Advertising:
- Google Retail Shopping Ad” spend grew dramatically during the holiday season outperforming “Text Ad” spend by almost 8x.
- Google ads continue to be more efficiently optimized with Click-Through-Rate (CTR) growth outpacing Cost-Per-Click (CPC) growth by more than 2x.
- Advertisers should remember “Mobile Search Sundays,” “Desktop Search Mondays,” and Facebook Fridays”.
- Retailers turned to Facebook during holiday season to drive sales while marketers are quickly adjusting to Facebook algorithm changes.
This Benchmark report evaluates digital advertising activity, predicts trends and gives recommendations of Social Media and Online Advertising.
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