“Advancing Practices in Real-Time Marketing,” a July 2014 commissioned study conducted by Forrester Consulting on behalf of MediaMath, examines how marketers across different verticals are taking demonstrable, concrete actions to enable real-time, one-to-one marketing.
Download “Advancing Practices in Real-Time Marketing” to learn:
- How marketers are using their data as the foundation of the real-time approach
- Why activation of data requires a balance of technology and planning
- Why change management is an essential activity