Sales enablement has quickly become a core responsibility of B2B content marketing.
Unfortunately, studies show that majority of sales content sits untouched and unused on the virtual shelf. The reason is often rooted in a disconnect between what marketers create, and what sales reps need – but that alone doesn’t tell the whole story.
This exclusive eBook looks at why so many marketers fail to deliver content that reps find truly valuable. Inside you’ll find tips on how to:
Align content with sales conversations
Create engaging content that captures attention
Ensure your content is used throughout your sales organization
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