Nearly every company today is doing business globally to some extent, making them increasingly susceptible to changes in raw material prices, foreign exchange rates, and economic growth across multiple geographies. Add to that the complexity of making products in one market, selling them in another market, and accounting for those transactions in your home market, and it becomes clear why CFOs are allocating a tremendous amount of analytical focus to understanding and influencing profitability across multiple dimensions, from customers and products to geographies and sales channels.
According to Accenture, identifying and influencing these profitability levers is at the top of most CFO agendas today, as CEOs increasingly look to their finance chiefs for insights on where to invest in new initiatives that can boost top line and bottom line growth.
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