The ability to influence and persuade others in ethical, effective ways is a crucial skill for both business and personal success. Influence and persuasion is as much as a science as an art.
Research has uncovered key principles that anyone can use to improve their ability to influence and persuade. These principles are: 1) reciprocity; 2) scarcity; 3) authority; 4) consistency; 5) liking; and 6) social proof. At least one of these principles can be deployed in almost any situation you face as you try to influence and persuade others.
This Harvard Business Review paper explores these universal principles of effective influence and provides examples of how they can be employed in ethical and sustainable ways to improve your powers of persuasion.
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