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How to Plan for the Next Generation of Personalization

Published By: Crownpeak
Published:  Jun 03, 2015

Enterprises have long personalized their visitor's web experiences, typically through product recommendations or basic user segmentation. However, today's customers demand more real-time, in-the-moment experiences that meet their needs whenever, wherever. The technology behind this level of personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer expectations.

Presented in partnership with Forrester Research and Epsilon, this webinar discusses:

  • The future of contextual experience delivery
  • Trends, processes and technologies that can help deliver deeper digital experiences
  • Benefits of next generation personalization
  • How enhanced user experiences has helped firms like BNY Mellon and Pacific Union

Tagsforrester research, personalization, next generation personalization, personalized experience, customer experience, personalized marketing, digital experience, contextual experience, user experience, emerging marketing, internet marketing, web content management, wcm, crm, customer care