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Nine Common A/B Testing Pitfalls and How to Avoid Them

Published By: Adobe
Adobe
Published:  Jul 08, 2015
Length:  7 pages

Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates.

Read Nine Common A/B Testing Pitfalls and How to Avoid Them to:

  • Recognize the nine most significant A/B testing pitfalls
  • Discover the five steps to gain better testing results
  • Gain a deeper understanding of test results



Tagstest, target, business objectives, segmentation, pitfalls