Digital publishing technology today is a far cry from an optimized PDF file; instead, digital publishing vendors offer solutions that allow for interactivity, reader tracking, native mobile app development, and much more. With digital publishing technology beginning to grow outside of graphic arts, more vendors have entered the space, which can lead to confusion for the software purchaser regarding what a modern digital publishing solution should look like. InfoTrends believes that digital publishing software must meet the following requirements:
- Rich media publishing capabilities
- Analytic and data reporting
- Publication management
- Content distribution
In an effort to better understand the capabilities of vendors across the digital publishing software landscape, InfoTrends has developed this analysis piece to highlight who are the top vendors in this market.
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