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Adobe Guide to Mobile Marketing and Merchandising

Published By: Adobe
Published:  Aug 19, 2015
Length:  12 pages

Mobile devices have changed the way people shop. They can also improve or augment in-store shopping experiences. An online store can offer a wider array of merchandise, including a fuller selection of colors, styles, sizes, and personalization options, than a brick-and-mortar store. A furniture store, for example, can only display a limited selection of inventory, while its online counterpart can show off any combination of styles, fabri combinations, and custom options it wants. You don’t want to miss the opportunity to capture your customers’ attention and loyalty regardless of how and where they shop.

Read on to understand the top techniques to consider as you evolve your mobile and responsive experiences and work to maximize your mobile conversion this year.

Tagsguide to mobile marketing, mobile marketing and merchandising, evolving the mobile experience, maximise mobile conversion