> Crownpeak > 5 Data-Backed Reasons Personalization Needs to Be Part of Your Marketing

5 Data-Backed Reasons Personalization Needs to Be Part of Your Marketing

Published By: Crownpeak
Crownpeak
Published:  Sep 08, 2015
Length:  8 pages

The race is on for marketers to deliver more relevant user experiences through personalization! With this ever-increasing demand for great personalized experiences, it is safe to say that we are on the cusp of a revolutionary shift that will fundamentally change the web browsing experience.

Companies who lag behind, continuing to take a cookie-cutter approach by providing every visitor with the same experience will see higher bounce-rates, fewer pages per session, a decline in conversions and potentially a negative impact on revenue. Download our guide to find out more about the 5 reasons you can't wait any longer to personalize your marketing strategy.

Topics Include:
  • Greatest barriers to delivering personalized customer experiences
  • Using personalized content as a powerful conversion tool
  • Technology that can help you implement your personalized marketing strategy

Forrester Research. Make The Cloud A Foundation Of Your Digital Experience Platform Strategy. Ted Schadler, Mark Grannan and Anjali Yakkundi. Aug. 20, 2015.




Tagscrownpeak, web content management, web experience management, personalization, marketing, content marketing, content personalization, roi, web experience, customer experience