> IBM > The Who, What, Where, When and How of Real-Time Personalization

The Who, What, Where, When and How of Real-Time Personalization

Published By: IBM
IBM
Published:  Sep 30, 2015
Length:  8 pages

Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. When used effectively, the rewards of personalization can be enormous—increasing sales and revenue, and enhancing online conversion rates.



Tagspersonalization, customer experience, sales, omnichannel, architecture, marketing, technology