A business rationale paper for multiple system operators
Like other communications or media industries, MSOs operate in dynamic and extremely competitive markets. Their end users expect the freedom to extend their fixed access broadband service to a nomadic environment.
To address user expectations and demand, many MSOs have evolved their end user offerings to include market-leading fixed high speed internet access, WiFi connectivity, and bundled mobile cellular services.In some markets, MSOs have already invested in Wi-Fi and offer data connectivity services in and out of the home. This is not only a customer retention strategy, it also lets MSOs build out further value added services and can reduce data costs for those with MVNO agreements.
Bell Labs predicts that the mid-term communication and entertainment future will center on wireless consumption of service provider products and services. Download this white paper to learn how a Wi-Fi first strategy helps MSOs remain competitive.