The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.