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The Hyper-Relevant Retailer: Around the World, Insight Is Currency, Context Is King

Published By: Cisco
Cisco
Published:  Jan 08, 2016
Length:  24 pages

To better understand competitive retail dynamics and help guide
retailers’ strategies, Cisco undertook a comprehensive, three-pronged research project, the fifth annual installment of our retail industry analysis. It comprised:

1. A survey of more than 6000 consumers (all having Internet access) 2 in 10 countries: Australia, Brazil, Canada, China, France, Germany, India, Mexico, United Kingdom, and United States.

2. In-depth interviews with industry thought leaders—analysts, authors, and innovators including Leslie Hand, vice president, IDC
Retail Insights; Michael Olmstead, director, Plug and Play Retail; and Doug Stephens, founder, Retail Prophet

3. An IoE retail economic model drawn from an analysis of the data and lessons learned from Cisco customer engagements.



Tagscisco, retail, retail dynamics, industry analysis