The explosion of User Generated Content, or UGC, has drastically shifted the way people interact with brands. And as brands turn to UGC in place of their brand produced content, there are new risks that come with the rewards. To help mitigate these potential legal issues, we have developed a guide with everything you need to know about rights management.
In this ebook, the Definitive Guide to Rights Management for UGC, we will cover:
- what UGC can do that brand content cannot
- what rights management is and why brands need it
- what type of consent is necessary
- and so much more!