There is a general consensus in the business world right now that customer service is the key element that will determine the fate of a company’s future. At a time when everything is so fluid and transparent, how customers feel about interacting with a brand will be the great differentiator in 2016.
This white paper explores the importance of shifting customer service from being perceived as a “cost center”, which implies a place that only generates expenses, to becoming a “value center”, which is a place that generates growth.
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