> GrowthIntel > Marketing Beyond the Sales Funnel

Marketing Beyond the Sales Funnel

Published By: GrowthIntel
Published:  Feb 16, 2016
Length:  8 pages

There are potentially tens of thousands of buyers who don’t know that they need your products or services. They are your passive, silent audience. And, if you want to grow quickly, that audience is absolutely vital. You can’t reach them using personas, content marketing, or retargeting – so how do you find buyers who’ve never even heard of you? This ebook explains how to reverse-engineer their digital footprints and follow the trail back to the owner.

Tagsadvertising, medicine, clinical management, b2b, sales, business behavior