Businesses spend a lot of time and money on content creation. Forbes noted in Top 7 Content Marketing Trends That Will Dominate 2015 that 58% of B2B marketers plan on increasing their content marketing budgets in 2015. However, in many cases, the effectiveness of this investment and efforts are not obvious. In a study conducted by the Content Marketing Institute on B2C Content Marketing 2015: Benchmarks, Budgets, and Trends—North America, only 8% of the companies rated the effectiveness of their organization’s use of content marketing as “very effective”. You want to make sure that you’re spending your resources wisely and getting the highest ROI. So how can you choose correctly?
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