Marketers know the value of data, but transforming it into something that offers real value can be a challenge. Collecting, analysing and maintaining data properly is essential to success.
8 Smart Data Tips for Modern Marketers tackles the challenges marketers face when using data to inform their strategy. This eBook offers actionable tips that will help you:
- Avoid analysis paralysis
- Enhance offline experiences with online data
- Leverage data to identify new customers
- Use CRMs and marketing automation to maintain data accuracy