> Meltwater > Unlocking PR's Potential with Content Marketing

Unlocking PR's Potential with Content Marketing

Published By: Meltwater
Published:  Apr 13, 2016
Length:  14 pages

Chances are, you’ve already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what exactly is content marketing? Your corporate blog? Assets like e-books? While content marketing can include those tactical elements there’s a lot more to it than that.

This eBook outlines how adopting a content marketing approach can help you:

  • Align all your messages
  • Create opportunities to reach influencers
  • Provide measurable results

Tagsmarketing, content marketing, best practices, business optimization, public relations, communications