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The Unified Customer Experience Imperative

Published By: Adobe
Published:  Apr 22, 2016
Length:  15 pages

In a recent Adobe survey, 76% of marketers said marketing had changed more in the last two years than in the previous fifty.

Leading companies recognise that aligning their executive leadership, organisational structure, channels and technology investments is the key to delivering a unified customer experience, whether customers are online, on mobile or in person.

The following pages illustrate why this alignment is essential in the emerging world of the hyperconnected customer.

Tagscustomer experience, customer interaction, reinventing the customer experience, marketing experiences, customer