Marketing is moving toward a new kind of success, one that depends on truly knowing the customer. Throughout the industry, this focus is proving to be the path to better customer relationships and business growth.
Moving forward takes people with big ideas and the skills to carry them out. As more than 3,000 professionals took part in the survey that revealed these findings, itís clear the industry is full of those people, who are pushing for change and driving growth for their organisations.
This report helps you evaluate where your organisation is today
and how itís proceeding into our data-driven future.