Landing pages are the foundation that supports successful inbound marketing campaigns. Once you’ve done all the work of attracting visitors to your site, they’re the key to making the connection – and getting the conversion.
Most of us use landing pages as conversion tools, and they’re among the most potent ones we have. The copy around the link makes a promise (such as “Learn how to…”), and the landing page pays that off by offering something of value (an eBook, video, podcast, or any kind of content your ideal buyer will appreciate).
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