The rise of digital in the marketing mix has brought a whirlwind of change to the agency space, from work being brought in house to competition from consultancies and service providers. What an agency looks like in just five years is going to be tremendously different from the traditional model we know today.
To stay relevant, innovation and customer orientation are paramount. Letís take a look at the sea of change and how influencer marketing is your lighthouse in a storm in this whitepaper.
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