Now more than ever, customer loyalty and business revenue rely on hyper-personalized engagement. For marketers to deliver, they need ITís help. But employee Identity and Access Management platforms arenít up to the task: Theyíre not built to handle the scale, flexibility, expectations, and privacy concerns of customers, nor the compliance requirements of third parties and governments.
To resolve these issues and remain focused on their core responsibilities, IT professionals are turning to Customer Identity and Access Management (CIAM) platforms. Register now to watch this exclusive webinar, where Merritt Maxim, Senior Analyst at Forrester Research, and Marla Hay, Director of Product Management at Janrain, will help you:
Explore the differences between IAM and CIAM
Discover the business drivers spurring consideration of CIAM
Learn what the future holds for this exciting space
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