Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
All these drivers are valuable in the relationship between the enterprise and the consumer, and they’re also important parts of internal operations. Productivity, training, loyalty and sales enablement are just a few of the business priorities that enterprise apps can improve and streamline.
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