The Succeeding in the Omnichannel Age report, produced by Econsultancy in association with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools.
The following sections are featured in the report:
- Mixed progress on the path to integration
- Solving the data challenge
- The omnichannel imperative
- Behind the mobile curve
- Operationalising the real-time experience
- Campaign management tools: the state of play