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The Five Marketing Essentials

Published By: Aprimo
Published:  Oct 27, 2016
Length:  8 pages

Marketers have a big job. And in today’s ever-evolving digital landscape, that job continues to get bigger… every moment.

Providing a consistent and meaningful customer experience—complete with personalized content, successfully managing numerous channels, collaborating with internal colleagues, ensuring compliance, proving ROI, and maximizing cross-channel revenue streams–typically top the list of marketers’ most challenging pain points.

But we have good news. There’s a remedy for that pain. It’s all about streamlining front-end operations so marketers can do what they do best: perform smart marketing. Read this white paper to learn more about successfully managing the Five Marketing Essentials:

  1. Plan
  2. Spend
  3. Create
  4. Distribute
  5. Perform