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Predictive Analytics in Customer Experience: The Secret to Great Customer Relationships

Published By: IBM
IBM
Published:  Jan 18, 2017
Length:  5 pages

Many companies can't predict which customer they will retain or which customers will increase their spend. With predictive analytics they can. 

This knowledge brief from Aberdeeon Group highlights research findings that show organizations which apply predictive analytics are able to: 

  • Establish timely and accurate insights into customer behavior.
  • Empower employees to do their jobs more effectively.
  • Encourage more repeat business and higher wallet share



Tagspredictive analytics, customer experience, customer relationships, customer retention, customer behavior, residual business