Econsultancy’s 2017 Digital Trends report, published in association with Adobe, is based on a global survey of more than 14,000 digital marketing and ecommerce professionals across EMEA, North American and Asia Pacific markets.
Key insights from the research include: • Customer experience; data capabilities aren’t developing fast enough. • Design and its continued importance. • Moving beyond traditional levers of business transformation to successfully deliver differentiated customer experiences. • Personalisation; a driving force behind marketing success.
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