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Digital Intelligence Briefing: 2017 Digital Trends

Published By: Adobe
Published:  Feb 03, 2017
Length:  37 pages

Econsultancy’s 2017 Digital Trends report, published in association with Adobe, is based on a global survey of more than 14,000 digital marketing and ecommerce professionals across EMEA, North American and Asia Pacific markets.

Key insights from the research include: 
•  Customer experience; data capabilities aren’t developing fast enough.
•  Design and its continued importance.
•  Moving beyond traditional levers of business transformation to successfully deliver differentiated customer experiences.
•  Personalisation; a driving force behind marketing success.

Tagsdigital trends, customer experience, business transformation, customer experience management