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Achieve Customer Centricity in a Hyper-Connected World (IIA)

Published By: SAS
SAS
Published:  Apr 20, 2017
Length:  12 pages

Enterprises routinely claim to be focused on the customer experience, yet few really keep that promise. Whats in the way? Fragmentation and complexity in both customer data and customer-facing processes. IIA spoke with Wilson Raj, Global Director of Customer Intelligence, and Jonathan Moran, Customer Intelligence Product Marketing at SAS Institute Inc. about how organizations can leverage technology platforms and analytics to become more completely and genuinely customer-centric making connections in the right way, at the right time, and on the right device.



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