In this era of digital transformation, business and IT leaders across all industries are looking for ways to easily and cost-effectively unlock the value of enterprise data and use it to deliver new customer experiences while fueling business growth. The digital economy is changing the way organizations gather information, gain insights, reinvent their businesses and innovate both quickly and iteratively. No longer is it enough to just manage data volumes. Organizations need to become cognitive businesses, combining information and experience to unlock a deeper understanding of customers, processes and strategies. Hybrid cloud is the new norm, accelerating the transformation to a digital enterprise through business innovation and enhanced cloud-enabled solutions designed to maximize customer engagement.
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