Refining their content creation process to increase productivity and efficacy
The definition of content creation is simple, but the process behind deciding what content needs to be created, and actually facilitating the creation of that content, can be incredibly (and unnecessarily) convoluted.?
This eBook will provide you with an advanced understanding of content creation in the B2B space, as well as examine the key processes and tools that B2B organizations can use to overcome content creation challenges, including ideation, content marketplaces, curation, and workflows.
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