> Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017 > Digital Transformation In The Age Of The Customer

Digital Transformation In The Age Of The Customer

Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
Published:  Jul 18, 2017
Length:  10 pages

The past five years have marked the beginning of the “Age of the Customer,” in which technology and economic forces have put customers in control of their interactions with businesses.

These businesses, hoping to understand and serve customers in a global and digital economy, are almost universally undergoing digital transformation, which involves realigning and investing in new technology and business models with a specific focus on the customer experience.



Tagsonline customer experience, cross channel, call center agent, improving mobile, store/branch, phone service, social computing