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Travel - Play to Win

Published By: Adobe
Published:  Aug 02, 2017
Length:  15 pages

With Adobe Analytics and Adobe Audience Manager—both part of Adobe Marketing Cloud—media companies can overcome today’s audience intelligence challenges.

Adobe Analytics is an industry-leading solution for applying real time analytics and detailed segmentation across all of your marketing channels. A unified platform and customer ID unlock powerful customer intelligence and help you discover and retain high-value audiences. Make forward-looking decisions with its predictive intelligence capabilities, and find out which of your marketing efforts are paying off with its attribution functionality.

Tagsgoals and kpis, data warehouse, resource management, insight loop, content and campaigns, audience optimisation