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2017 Digital Trends In Retail

Published By: Adobe
Published:  Aug 02, 2017
Length:  28 pages

Customer experience (CX) continues to dominate the agenda, and it is clear from the research that retailers collectively grasp the importance of a personalised and mobilefriendly experience which is relevant at every stage of the customer journey.

It makes absolute sense for retailers to focus on optimising the mobile experience as part of their CX initiatives. CX is a differentiator for retail brands and, as part of this trend, the mobile experience in particular will increasingly define your brand.

Tagsdigital skills, culture, strategy, data management, processing, technology, ux design