Now more than ever B2B seller’s capabilities are misaligned with B2B buyer’s expectations. The financial impact of this misalignment could be massive given the increasingly competitive landscapes of the various B2B verticals. As the B2B market continues to grow to $6.7 trillion in transactions by 2020, B2B sellers can expect both more opportunity to differentiate themselves and more competition. This eBook evaluates the key challenges that B2B organizations
will continue to face, and the levers that can be pulled to address each issue in order to increase revenue, deliver better customer experiences, and reduce complexities.