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The Sum of Its Parts

Published By: Adobe
Published:  Sep 12, 2017
Length:  16 pages

With all the devices and channels out there, itís harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey.